Continue the Story
With a beautiful simplicity and focus on poignant historical imagery, this series of short videos for the Britsh Red Cross compels the audience to Continue The Story. We used a classic animated photograph technique to bring to life important moments in the Red Cross' history of charity work, reminding them about the incredible moments of human crisis and the organisations efforts to help at each. Elements of each famous shot are extracted and composited back into a 3D scene and animated subtly to bring life into each photograph. The British Red Cross’ red line tracks the journey through past crises where they were on the ground, supporting those in need.
Client: British Red Cross Agency: Creature London Creative: Megan Egan Motion: JD Dean