JDDean.co.uk

Client: Expedia Group Media Solutions Agency: Across The Pond Motion: Tom Kilburn, JD Dean, Doug Higman, Teresa Tang, Anita Gill

A series of explainer videos for businesses on how to use and make the most out of the Expedia platform. In phase one I joined the team to animate videos with provided scripts, breaking down the complexities and capabilities of the Expedia platform. In phase two I created storyboards, styleframes and animated alongside another team of animators.

Google Ads

Getting Started with Google Ads

Client: Google Ads Agency: Across the Pond Creative: JD Dean Motion: JD Dean, Cian Hogan, Teresa Tang

We created animated video guides for the Google Ads support pages – teaching users how best to begin their online advertising journey.

Animation that teaches the audience how to use powerful software presents a unique challenge in education – when a platform is comprehensive, how do you onboard users without overwhelming them?
This project is a great example of making effective decisions on audience understanding.
The careful balance between fidelity and readability means even when showing each screen of the product UI we have to ask ourselves: “Do we need to show this button as it appears, or just a representation of it?”

The result is a clean and straightforward tutorial that offers broader screen context, but focussing on individual buttons and form elements as required.

Google Play Store

Android Developer Tips

Client: Google Play Store Agency: Across the Pond Creative: Mike Brookes Motion: JD Dean, Chris Meadmore, Yoav Shvill, Mike Brookes

Using the bold, friendly (and distinctly Android) palette and art style we created a 3-part explainer series for Android developers on best practises and creating better news applications.

Skype

Skype Essentials

Client: Skype Agency: Just So Films Creative: JSF Collective Motion: Chris Meadmore, JD Dean, Yoav Shvill

Skype Essentials was an animated tutorial series that spanned over 5 operating systems and 30+ languages. A bespoke software solution allowed the animation team to build a project once, and produce several localised versions of each How To video. Original concept UI files were optimised for animation, and composited in After Effects. My work on this large-scale project spanned 18 months, and included working with a very regimented and intricate organisation process for translating and delivery hundreds of videos. After a robust workflow was established, I was in part responsible for maintaining and streamlining this process where possible – troubleshooting and designing best practices for the team and newcomers.

tagged

education