How It’s Done was a wide multimedia campaign across digital and print. My work was on the production of digital ads.

We made animated ads for YouTube’s preroll in multiple languages then reformatted those same animations to make them work cleanly using Banner Ad format using Lottie and Bodymovin in After Effects. Working with other EMEA production teams we localised the animations manually for each market, tying the individualised creative with new visual elements where needed.