We created animated video guides for the Google Ads support pages – teaching users how best to begin their online advertising journey.

Animation that teaches the audience how to use powerful software presents a unique challenge in education – when a platform is comprehensive, how do you onboard users without overwhelming them?
This project is a great example of making effective decisions on audience understanding.
The careful balance between fidelity and readability means even when showing each screen of the product UI we have to ask ourselves: “Do we need to show this button as it appears, or just a representation of it?”

The result is a clean and straightforward tutorial that offers broader screen context, but focussing on individual buttons and form elements as required.