We created animated video guides for the Google Ads support pages – teaching users how best to begin their online advertising journey.
Animation that teaches the audience how to use powerful software presents a unique challenge in education – when a platform is comprehensive, how do you onboard users without overwhelming them?
This project is a great example of making effective decisions on audience understanding.
The careful balance between fidelity and readability means even when showing each screen of the product UI we have to ask ourselves: “Do we need to show this button as it appears, or just a representation of it?”
The result is a clean and straightforward tutorial that offers broader screen context, but focussing on individual buttons and form elements as required.
Google launches the iconic São Paulo Museum of Art on Google Arts & Culture.
Using Google Arts and Culture site this film introduces the newly-added Museu de Arte de São Paulo. The film is a showcase for the museum’s incredible catalogue of art, now available to admire digitally on the Arts and Culture platform.
OKKO Health is a revolutionary healthtech company, a leading organisation creating advanced digital solutions to solve historical eyecare challenges.
By building eyecare applications for effective measurement of eye health at home, OKKO’s programs aim to reduce patient wait times and make sure any required medical intervention comes quickly. Less wait times, faster treatment.
OKKO wanted an introductory video for their work, a short explainer for patients to understand OKKO’s eyecare focus.
I took inspiration from the technical-focussed OKKO website visuals – an intricate but rounded, friendly approach to health care visual design. After working with the OKKO team on a script, I created a storyboarded and timed animatic before animating and eventually creating an additional retimed version for the German market.
OKKO Space Academy is a game designed to measure the eye health of children with amblyopia.
As users play through short, simple mini games the app captures eye health data to track the progress of their amblyopia. It’s now in clinic trials.
Using Nat-Al Tahhan’s adorable characters and beautiful immersive world designs, I made storyboards for the intro sequence/onboarding and animated motion references in After Effects for character animators working in Spline for the final product.
Using the bold, friendly (and distinctly Android) palette and art style we created a 3-part explainer series for Android developers on best practises and creating better news applications.
How It’s Done was a wide multimedia campaign across digital and print. My work was on the production of digital ads.
We made animated ads for YouTube’s preroll in multiple languages then reformatted those same animations to make them work cleanly using Banner Ad format using Lottie and Bodymovin in After Effects. Working with other EMEA production teams we localised the animations manually for each market, tying the individualised creative with new visual elements where needed.