We created animated video guides for the Google Ads support pages – teaching users how best to begin their online advertising journey.
Animation that teaches the audience how to use powerful software presents a unique challenge in education – when a platform is comprehensive, how do you onboard users without overwhelming them?
This project is a great example of making effective decisions on audience understanding.
The careful balance between fidelity and readability means even when showing each screen of the product UI we have to ask ourselves: “Do we need to show this button as it appears, or just a representation of it?”
The result is a clean and straightforward tutorial that offers broader screen context, but focussing on individual buttons and form elements as required.
Google launches the iconic São Paulo Museum of Art on Google Arts & Culture.
Using Google Arts and Culture site this film introduces the newly-added Museu de Arte de São Paulo. The film is a showcase for the museum’s incredible catalogue of art, now available to admire digitally on the Arts and Culture platform.
Using the bold, friendly (and distinctly Android) palette and art style we created a 3-part explainer series for Android developers on best practises and creating better news applications.
How It’s Done was a wide multimedia campaign across digital and print. My work was on the production of digital ads.
We made animated ads for YouTube’s preroll in multiple languages then reformatted those same animations to make them work cleanly using Banner Ad format using Lottie and Bodymovin in After Effects. Working with other EMEA production teams we localised the animations manually for each market, tying the individualised creative with new visual elements where needed.